If you ask me whether customer reviews matter or not, the answer to this question is a powerful yes. With the market shifting to an online platform, customers can quickly provide feedback about the service, whether it is good or bad. It is a space where customers can provide their free opinion about the product, which affects other customers’ buying decisions. 

With good reviews, the application or the website will get better visibility. The more positive feedback about the product on different social media platforms will attract more potential customers. Apart from that, with the help of the feedback, better changes can be made in the applications. Generating positive and informative feedback about the application is possible through search engine optimization (SEO) and App store optimization. (ASO). As the name suggests, search engine optimization (SEO) optimizes a website with specific keywords, and the website ranks better in search engines like google, yahoo, and youtube. App store optimization ( ASO ) is quite similar to SEO. Creative content needs to be designed according to search intent. ASO is vital for any app developer. 

There are millions of applications on the Apple app store and the google play store, and it is a tough competition if you don’t get enough visibility. Proper app optimization will ensure a higher ranking when searched for relevant keywords. The meta description of the application, which includes the title and subtitles, should have relevant keywords. Higher the ranking of your application more, it will be used by the targeted customer and fetch more reviews on Android app review sites, google play store app review sites, and the respective website. ASO can help you get more installs and visibility on the social media platform. 

Today many applications will guide you to optimize your application. These applications provide several kinds of services like IOS reviews from genuine users, Scattered users,24X7 support, geographically scattered, In-depth reporting, intuitive Statistics, quick changes, and automatic report sharing. All the app developers out there if you worried about why your application is not getting enough visibility. Your worrisome time is over because there is much trustworthy application to help you get better ranking on app stores. 

In the 21st century, everything about ratings and reviews, all of us check reviews before doing for dining, after booking a ride, while booking flight/air/bus tickets, while signing up for an online course, while subscribing to youtube videos, before ordering food, before booking movie tickets. Customers look forward to reviews because it helps them make better decisions as consumers. Research has shown that if any application, website, or channel has terrible reviews, 90% of the customers will not spend time on that platform. The marketing of the application has to be so that you can reach your targeted audience, and once they have used the application, you can obtain positive reviews. Apart from that, when you invest in ASO, they have specific teams who install your application and go through the entire app, checks for bugs and glitches, and provides genuine reviews. Such constructive feedback from experts will help the developers to make better changes in the application. If you have designed your application and are looking forward to better reviews on the IOS app review sites, Playstore app review sites, it is worth investing in ASO. With optimal customer reach, you will get optimal install numbers.