Introduction
To find an App Store optimisation agency that can help in making sure that your app ranks high, you must have some amount of knowledge about what ASO is. Let’s cover the basics of App Store Optimisation and how beneficial it is to hire an agency to help you out.

Why bother
ASO is an effective way to increase your app’s visibility in the app market. With the help of App Store Optimisation, your app will have a better chance of getting recognized and end up receiving a higher number of downloads. An experienced App Store optimisation agency will give you a proper insight on how to achieve that for your app.

One tiny mistake that costs companies a whole lot is trying to make ASO work on their own. Due to a lack of experience in the area, this results in wasted time and effort. To save time and resources, you should invest in a more professional outlook and hire an App Store optimisation agency.

To name a few features of ASO
Because they have been working with the system for so long and have expertise in the field, App Store Optimisation agencies have a lot of tricks up their sleeve which can get guaranteed results than a layman. ASO agencies provide a lot of services, the field is a developing one and every day there’s a new development. But some of the basic ones are –
– Overall Optimisation
– Keyword Optimisation
– Metadata
– Analysis
– Graphics

ASO companies evaluate an app and study statistics. Visibility of the app, the keywords that are missing or the ones that can be modified, etc. are also taken into account. Another main aspect of evaluation is getting to know the competitor’s app. Experts with good experience do not leave any stone unturned and work with the data they are provided.

Why keywords matter
The experts will create a list of keywords that work or tweak the ones already added and work towards implementing them in a better way. Not only that, keywords are an essential part of ASO and are also included in the app’s content in the app market. They are mainly included in the App name, subtitle, short and long description, etc. All this depends on whether the app is based on Play Store or App Store.

Conclusion
App Store optimisation agencies work hard and look for the best possible ways to help an app get where it needs to be – the top! By reviewing competitors and other things mentioned above, they will find the best solutions for your app. Always remember that ratings and reviews play a big role in making an app what it is. They say that more than 80% of an app’s current users read at least one single review before downloading the app. So you can guess how it’s all connected and you do need experts to help you out. The best agencies are out there waiting for you to hire them, find the one that’s made just for you.